A logo works as a gateway for you in the industry. Most
people consider Logo Design as
the first impression which should be solid so it can leave a lasting
impression. As per expert designers across the globe, brands need to design
their logo considering it as a greeting.
It must speak to the audience as well.
If you closely observe the world’s most famous brands like
Google, you will understand hat how masses can access it. The company kept the
design simple but comprehensive and used basic colors ignoring the
misconceptions associated with the logo design.
This blog will talk about certain myths about colors that
might affect your creativity.
Random Color Selection
Designers can’t stress enough when it comes to choosing a
color scheme for your logo. A brand’s logo is its identity so ensure that it
works accordingly. That is why paying extra attention when choosing colors for
your brand is incredibly important. You should avoid random selection and focus
on what blends in well with your brand story.
Color selection is sensitive and one of the most important
factors of logo designing. So, once you start working on it think about it from
different angles. Also, you should know that colors carry a different meaning
in different cultures. If you want to target the audience across the globe, you
need to know the colors you use will send an accurate message regarding your
brand.
For example, the color red signifies something different in
your country but it might refer to something else in a different culture. These
points are basic and often get ignored greatly. But, understanding the colors
and psychology is important. Not only this, using different shade, tint and
hues of the color impact on its meaning as well.
When designing a logo, make sure the color you have chosen
doesn’t carry bizarre concepts with itself. You might want to spend extra time
designing but you will create something that grabs their attention in no time.
Research is Optional
Do you think researching brand, colors and audience is
optional and you can do better without it? You might be taking a risk if you
skip the first step of logo designing which is research. Many designers mistook
research by looking for inspiration for the design. However, both approaches
are quite different. When you research, you learn about the audience and how to
tackle their behavior using a certain color combination. This step often
inspired designers to come up with an innovative idea for the logo.
Simple Color Palette Don’t Work
Considering the competition in each industry and the urge to
stand out in the competition has encouraged designers to go for unique color
palettes. That is why you see outside the box color scheme in logos.
Although it showcases their creativity levels, using simple
colors can work for you too. However, it depends on the brand and the selection
of the colors.
For example, if your brand cares about the environment or
promotes growth, you can use green which is the simple color but adds meaning.
Final Thought
Most of the time misconceptions associated with color
combination impact on logo designing. So, learn about dismissed myths and work
on your project like a pro.
If you planning to hire logo design UK consider
FullStop as we are the professional logo designers in London, UK with more than
a decade experience. We helped 3000+ clients with amazing brand identities.
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